Technology, Quality, Transparency

What we do

Research, insights & analytics

Investments in sponsoring and their Return on Investment are important growth and success drivers for our clients. We at IRIS are therefore reviewing sponsoring comprehensively from a 360° perspective.

Our services and the resulting insights are targeting to provide valuable decision support around your sponsoring activities and a solid basis for the successful integration of sponsoring in your corporate communication.

The basis we are building upon is the objective, comprehensive, compliant monitoring and evaluation of all relevant formats in the respective national and international broadcasts and publications.

Based on our long-time industry expertise, we consult clients in the sponsoring selection phase, review sponsoring contracts, deliver media performance documentation, provide optimization proposals for your sponsoring implementation and investigate and analyze perception about your sponsoring impact in the target group.

Based on this platform of services, our innovative approach enables us to determine the contribution of sponsoring to brand performance and sales and to optimize your sponsoring implementation.

We are using all available Media, Market and Consumer Research instruments to integrate and embed sponsoring more successfully in the overall marketing communication strategy of our clients.

Who we are

We are a team of Sponsoring, Media and Research Experts. We take care of your sponsorship!

Our experience and the drive for quality brought us together to optimize Market and Media Research for sponsors, associations, clubs, athletes and media.

Peter Weber

Managing Partner

10 years of management experience in the IT sector, 5 years in sponsoring research

The combination of cutting-edge technologies and the vast experience of our research experts saves market and media research from “monopoly agony”. Our clients receive the quality and customer orientation they are used to, as well as new and innovative services.

Christian Riedle

Managing Partner

13 years of experience in sports business, expert knowledge of the German Bundesliga, consults numerous brands

We founded IRIS as a “research factory” with the clear vision that our customer’s needs are the motivation of our daily work! With the quality of our work we enable our clients to control and optimize their sponsoring.

Simon Fink

Chief Operating Officer

Diplom Sportwissenschaftler Ökonomie & Management
8 Jahre Erfahrung in der Sponsoring- und Markenaktivierung & Consulting

Die IRIS GmbH verbindet langjährige, bewährte Branchen-Expertise mit innovativen Lösungen und kundenspezifischer Beratung. Wir helfen unseren Kunden die Kraft des Sponsorings in messbaren Erfolg zu verwandeln.

Kevin Engist

Manager Client Service

B.A. Sports Management, Newcomer

What makes IRIS unique is its employees professional expertise and their own motivation to deliver exceptional results. This, together with our credo to always put our clients‘ individual needs first, results in high-qaulity, audit-proof reports that not only satisfy our customers at the end of the day, but also ourselves.

Steffen Jörger

Senior Manager Client Service & International Media

5 years experience in media research and consulting

Whether for the success measurement of your sponsorship or as support for the partner acquisition & optimization of your platform - the enrichment of our quantitatively collected data with valuable qualitative insights and recommendations for action provide our customers the real added value!

Isabella Gimber

Senior Manager Client Service

8 years of experience in Media Research & Consulting

We aim to offer consultancy services based on high-quality data & facts, without getting lost in numbers. Our goal is to provide clear recommendations and intelligent solutions for the questions of our clients in the field of sports and sponsoring.

Thierry Herb

Manager Client Service

M.Sc. Sport-, Event- & Marketingmanagement, u.a. 1. FSV Mainz 05 & Deutscher Golf Verband e.V.

Long-term profitable sponsorship measures are based on continuous tracking of the implemented steps by objectively collected key figures from the media and market research. As your partner, we provide the basis for your sponsorship success!

Pascal Klein

Manager Client Service

M.Sc. Sportökonomie, u.a. actori sports GmbH

For a holistic assessment of your sponsorship commitment, we provide high-quality data from our media and market research, which we link with an individual consulting concept. This ensures that the needs of every single customer are satisfied!

Our Services

With our agile, reliable and flexible tools for Media & Market Research, we find intelligent solutions for the specific needs of companies, associations and organizations.

Media Monitoring Intelligence Market Research
  • National & International Media Monitoring
  • Exposure Analysis
  • Media & Sponsorship Evaluation
  • Crossmedial Success Evaluation
  • Asset and Potential Analysis
  • Benchmarking
  • Rights and Packages
  • Strategy
  • Events
  • Fans & Target Groups
  • B2B
  • Brand Recognition


Feel free to contact us directly or by using the contact form on the right.

Intelligent Research in Sponsoring
Haid-und-Neu-Strasse 7
76131 Karlsruhe

Phone +49 721 609 071 72
Fax +49 721 609 071 71

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